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The creative brief: Your map to a successful content journey

Setting off on an adventure without plans or a map can be thrilling. You can let the wind take you where it will. Unfortunately, using that approach for a content marketing project can lead to disaster. Establishing your goals and sharing key information with the

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Using smart papers for intelligent tech marketing

Marketing high-tech products always comes with a special kind of challenge. How do you grab attention and build excitement about a solution while still communicating enough technical information to be credible? That task brought IBM to TDA seeking help with messaging and marketing its IBM®

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What is a smart paper?

Demand for traditional content marketing assets continues to fade. In the place of custom print publications and standard PDFs, companies are moving toward shorter, more visually oriented digital assets. At TDA Group, our clients are increasingly requesting blog articles as well as video, eye-catching infographics,

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Content Happy Hour: How are big names making a digital splash?

Is your digital marketing creating the impact you want? This week’s digest leaps into suggestions for making bigger waves. Read on for branding tips from an A-list celebrity and marketing strategy lessons from a legendary jazz musician. You’ll also find a primer on video-driven social

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