6 tips for successful customer reference programs

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because

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How fresh is your content?

We’ve all been there: You walk into your company’s break room, open the fridge, and—yikes!—your coworker’s carton of takeout from last month has finally turned. Now that sweet and sour chicken is everybody’s problem.

It’s generally easy to figure out when some food has passed its

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Smart paper or ebook? The 5 key benefits for making a ‘smart’ choice

You’ve got a story to tell. Maybe you want to promote a new product, bolster your thought-leadership position, or present a series of success stories. You have more to say than a blog post but a little less than a white paper.

Whatever type of asset

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Think ahead. 15% discount on content for IBM Think 2018.

Prepare now for the IBM Think 2018 conference and capitalize on a 15 percent discount for Think-related content from TDA Group.

Whether you work for an IBM team, an IBM Business Partner, or another business, Think presents tremendous opportunities to network and advance sales. But you

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