3 ways content audits discover hidden gems

You’re probably blissfully unaware of how much content treasure you’ve amassed. But with a content audit, you can discover what you’ve done well—and identify assets you can update or repurpose. What’s more, a content audit can help you construct an efficient plan for producing future

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6 tips for successful customer reference programs

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because

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How fresh is your content?

We’ve all been there: You walk into your company’s break room, open the fridge, and—yikes!—your coworker’s carton of takeout from last month has finally turned. Now that sweet and sour chicken is everybody’s problem.

It’s generally easy to figure out when some food has passed its

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Smart paper or ebook? The 5 key benefits for making a ‘smart’ choice

You’ve got a story to tell. Maybe you want to promote a new product, bolster your thought-leadership position, or present a series of success stories. You have more to say than a blog post but a little less than a white paper.

Whatever type of asset

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