You know customers and prospects expect to see video when they evaluate new products, learn about services, and work through support issues. But first, you’ve got to create something that will engage these audiences. And that takes planning.
As you pull together your plan, answering a
Summer vacation is over. The kids are going back to school, and you’re heading back to work. Now it’s time for a “back-to” inventory to ensure everyone has what they need to succeed. The kids may get by with pencils, pens, and a new backpack.
You’ve been working hard to create the next big thing—and your company is poised to go big. But to reach these lofty goals, you need engaging content to help generate new leads fast. That’s why it’s imperative you resist the temptation to succumb to the
Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because
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