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6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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Turning tough-to-explain technology into sales

The engineers at your high-tech company are very excited—a more efficient process, better speeds and feeds, or compliance with a new protocol that calls for a big new marketing push. But how can you make it sound exciting to your company’s customers? Here are four

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5 reasons to choose smart papers over PDF documents

Struggling to deliver content optimized for mobile and social audiences? The recent history of marketing and publishing suggests you could be using the wrong format to attract and retain prospects and clients. If you mostly rely on the venerable Portable Document Format (PDF), you may

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6 ways to get salespeople to expand the case study pipeline

Customer testimonials typically shorten sales cycles. Then why can it be so difficult to get salespeople to help generate case study leads? Just like the sales process itself, customer reference programs need a pipeline—and our experience shows that only 1 out of every 10 case

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