Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

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How IBM Storage maximizes B2B engagement with interactivity

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products compelling. It’s certainly what the marketers at the IBM Storage group were thinking about as they made plans for an interactive marketing

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Surveying key shifts in content marketing

A few weeks ago I was interviewed by Frank Boosman, the VP of Product Marketing at udu—a very cool startup that has created a programmable data blending and business intelligence platform. I hope you’ll check out the whole interview, which was published on the udu

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Understanding how content accelerates sales

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the

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