How IBM Storage maximizes B2B engagement with interactivity

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products compelling. It’s certainly what the marketers at the IBM Storage group were thinking about as they made plans for an interactive marketing

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Turning B2B content marketing into a game

Your customers and prospects are barraged with calls, emails, social media posts, and other attempts to connect all day long. How will your content marketing assets attract their attention and keep it long enough to get your message across? Sometimes it takes more than a

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Get the Most Out of Video

There is no better medium to deliver an emotional impact than video. Anyone who has ever cried while watching a movie knows exactly what I’m talking about. But doing video for the sake of doing video – or implementing any tactic for the sake of

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