No need to cower under your desk this Friday the 13th. Instead, take a look at this edition of our news roundup. It’s full of tips for boosting your marketing fortunes—and not leaving audience attraction to chance. Get the latest pointers on winning the hearts and minds of Twitter followers and finding content-suggestion tools to wow your readers. Discover Pinterest’s handy visual search feature and eye Snapchat’s video messaging app. So stop crossing your fingers and read on.

Twitter says we use its new ‘like’ heart six percent more than the ‘favorite’ stars
By Nate Swanner at The Next Web
Will new icons make the heart grow fonder? Apparently so. Twitter ditched the “favorite” stars for hearts and saw a 6 percent increase in “likes.” Twitter’s Kevin Weil says tapping a heart icon is “easier to understand.” More interaction is easier to understand, too. Read Swanner’s article for the details.

Six Nifty Content-Suggestion Tools for Social Media Marketing
By Vasudha Veeranna at MarketingProfs
If you’re looking for new ways to share great content through social media, you’re in luck. Veeranna highlights six content-suggestion tools to wow your audience. Discover how to simplify the research and posting process so you can focus on spotting can’t-miss content; save articles, videos, and images that caught your eye for later; monitor analytics; and more.

Snapchat tripled its daily video views to 6 billion in 6 months
By Abhimanyu Ghoshal at The Next Web
In the battle over video dominance on social networks, Snapchat is rapidly gaining ground. Ghoshal reports the social messaging app has claimed a massive 6 billion daily video views—triple the traffic it got in May. Social marketers may find it pays off to pour more creative energy and budget into this up-and-comer.

Pinterest Just Rolled Out a Nifty Visual Search Feature
By Nina Zipkin at Entrepreneur
Zipkin explains how it just got a whole lot easier to work e-commerce into a seamless user experience. This week, Pinterest rolled out a handy visual search feature for both mobile and Web that lets people zero in on certain items they’d like to learn more about within an image. To take it a step further, Pinterest will identify the name of the item and show where users can buy it.