5 content marketing resolutions for 2014
Now that you’re back in the office, it’s time to set your content marketing goals for 2014. This week’s articles will help you set resolutions that will benefit sales and marketing alike—and make for a successful year. Read on for an infographic that charts the coming year for marketers, advice on how often you should be sharing content, the best ways you can directly boost sales efforts, Yahoo’s new approach to mobile content, and effective social approaches for B2B.
20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
By Verónica Maria Jarski at MarketingProfs
The first step in effective resolutions is realistic goals. Do your research with this infographic that breaks down the dominant trends in 2014—for example, the rising importance of dynamic content. You’ll also learn what matters most to your digital audience so you can plan for success in the coming year.
What Marketers Say About Content Curation
By Ayaz Nanji at MarketingProfs
Resolve to improve your marketing effectiveness by taking a look at how often you need to touch your audience in order to move the needle. 57 percent of marketers think they must share more than 10 pieces of content daily for effective engagement. Read this report to compare your content curation tactics against your peers, and to note other steps you can take to ensure content is consumed in 2014.
5 Tips from the Experts on Supporting Your Sales Team
By Molly Hoffmeister at Salesforce Pardot
For marketers, resolutions for success are most often met by working closely with sales. In these tips excerpted from Salesforce’s comprehensive 100 Sales Tips for 2014 e-book, you’ll see why industry thought leaders are convinced that keeping the focus on customers is a top priority, and determine how marketing can work in sync with sales on product positioning, sales tactics, funnel development, and outreach.
Yahoo Invests More in News With Digest Mobile App
By Samantha Murphy Kelly at Mashable
At this week’s CES event, Yahoo gave us a peek into its resolution to simplify and accelerate curated content with the new Yahoo News Digest app. Read the article to learn how the app summarizes top news stories by pulling in multimedia content from an array of sources, and discover why a personalized, curated approach to content could help Yahoo cut through the information overload in 2014.
Understanding the anatomy of B2B social content [VIDEO]
By Paul Carlstrom at TDA Group
In case you missed it at the end of last year, here’s a video that will help you meet your social effectiveness resolutions in the new year. Hear TDA Group President Paul Gustafson describe the anatomy of a successful B2B social content strategy and learn how thought leadership is the key regardless of the type of content you push to your audience.