Are you getting the most for your money? While most of us have budgets to work with, not everyone takes full advantage of those funds. This week we look at five ways to increase returns on your marketing investments. Get Facebook’s advice for brands, make sure your videos deliver the goods, and understand the impact of selfies. You’ll also find new ways to measure content effectiveness and see what leading digital marketers say are essential skills in 2014.

Eight Steps for Making 2014 Your Video Marketing Year
By Michael Litt at MarketingProfs
While video plays well on Facebook, it’s also a great investment that plays well everywhere else. So how can you make sure your content strategy can keep the cameras—and customer engagements—rolling all year long? Start with the eight tips in this article, including advice on keeping content laser-focused, aligning video with your sales funnel to make sure it has financial impact, and capturing customer enthusiasm in living color.

Facebook to Brands: Get Visual
By Jack Marshall at Digiday
Marketers can have an adversarial relationship with Facebook brand pages—it’s difficult to justify the expense if you can’t be sure users are seeing your updates. Take a look at this piece to understand how you can improve your return by focusing on visual content updates rather than the text updates common among friends.

Evolution of a Selfie-Obsessed Generation [Infographic]
By Allison Stadd at Social Times
An important lesson for marketers looking to maximize their budgets: content can come from anywhere, and just about all of it can resonate with your audience if used in the right way. This infographic proves the point with the now-ubiquitous selfie. See an amusing take on the forerunners of the cell phone glamour shot and get insight into what they say about the audience you’re trying to reach.

How to Measure the Effectiveness of Your Content Marketing
By Chase Fleming at Business 2 Community
You can’t measure the return on your marketing spend without first understanding how effective your content is. This in-depth article walks through aligning content to the sales funnel, measuring audience interaction with your content, and learning how to measure feedback and adjust accordingly.

B2B Digital Marketing Essentials for 2014
Online Marketing Institute
Last but not least: we often learn best from our peers. For more on the best practices that ensure your marketing dollars go the distance, attend the B2B Digital Marketing Essentials for 2014  online webinar. You’ll get seven information-packed seminars on B2B marketing best practices from TDA Group and six other industry experts in a single day, covering your world from end to end—social, sales, storytelling, and more.