Ancient timing advice for future content effectiveness
Applying this ancient bit of wisdom can help your company get noticed: “Right timing is in all things the most important factor.” So join us as we open an amphora to toast recent news about timing and its positive effect on content. Sure, we may have missed class the day the old Greek dude quoted above was discussed — but we’re making up for any hint of past truancy with stories about the best times to post social content, ways to use SEO tools to schedule campaigns, and more.
The Best and Worst Times to Post to Social Media (Infographic)
By Kristin Piombino at Entrepreneur
The ancient Greek who inspired this week’s digest is also quoted as having said, “It is best to do things systematically, since we are only human, and disorder is our worst enemy.” While this infographic is based primarily on B2C research, it does shed light on when your audience pays attention to Twitter, Facebook, LinkedIn, and Pinterest — and gives reasons to ensure you schedule social outreach accordingly.
4 Helpful Keyword Research Tools for Content Marketers
By Liz Alton at BusinessBee
Increasing Web traffic often depends on finding terms that are timely for your audience. Alton’s article looks at four SEO tools and explains how they can be used to grow the number of visitors to your company’s site.
Top Content Marketing Challenges, Benchmarks, and KPIs
By Amanda Batista at Eloqua
Timing is everything when it comes to key performance indicators. Batista’s piece uses recent Eloqua research to list ways content marketers can boost critical metrics such as conversion rates, referral traffic, views, and the impact of campaigns on the sales cycle.
Five Fears That Prevent Marketing Departments From Creating Videos
By Kieran Farr at MarketingProfs
The time is now, writes Farr, to get over fears about using video to better engage prospects and customers. His story lists five common objections to using video, and suggests that these concerns are minor in light of recent Forrester research predicting that 90 percent of the U.S. population will regularly watch online videos by 2017.