Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to digest. You’ll also discover what makes leading social media management tools palatable for particular organizations, and get a taste of Vine’s new way to share content tidbits.

US Adults’ Daily Major Media Consumption Estimates, 2011-2015
MarketingCharts Staff Report
The hunger for mobile content just keeps growing. This analysis of recent eMarketer data shows U.S. adults will dedicate 5.5 hours per day on average consuming digital media in 2015, with the majority of that time spent on mobile platforms. Read this article to see how the shift has affected other forms of media delivery.

Google’s “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites
By Sarah Perez at TechCrunch
Mobilegeddon is upon us, and many big brands may not be prepared. Perez examines how Google’s recent search algorithm changes—which factors in mobile-friendliness as a ranking signal—could hurt companies that haven’t optimized their sites for smaller screens.

28 social media management tools rated, scored, and reviewed (study)
By John Koetsier at VentureBeat
Which social media management programs are best for big, medium, and growing companies? To find out, VentureBeat surveyed 1,133 social media managers, analyzed over 250,000 tweets, and tracked 1,600 companies with high online engagement. See which tools came out on top.

Vine’s new share screen lets you post to multiple social networks at once, including Tumblr
By Natt Garun at The Next Web
Sharing Vines on other social networks just got much easier. Garun looks at the short-form video platform’s recent update, which now lets you post Vines to Twitter, Facebook, and Tumblr all at once.