Fueling more productivity
This week’s news digest is full of insights to help you fuel both body and mind for peak productivity. Read on for an infographic that guides you to the right food choices for optimum performance. You’ll also get some tasty nuggets about content marketing metrics, the value of content anticipation, and the impact of Twitter’s new business pages. Plus, find out what’s driving the growth of autoplay video and weigh in on the style question of the day—one word or two?
The Productivity Diet: What to Eat to Get More Done in a Day [Infographic]
By Lindsay Kolowich at HubSpot
To deliver your best performance at work—and get recognized for it—you apparently really do need to fuel the tank. While hardly a new concept, it turns out good nutrition involves both what you eat and when you eat. This infographic tells which foods boost your productivity and which ones can lead to an energy crash.
Seven Content Marketing Metrics That Would Make Your Math Professor Proud
By Pawan Deshpande at MarketingProfs
With your brain now operating in top form thanks to higher-quality fuel, an important question arises: How do you measure all of this extra productivity? Deshpande outlines seven content marketing metrics that can help you quantify your content marketing efforts—and more importantly, prove your content’s impact on the company’s bottom line.
The One Content Marketing Question You Need to Ask (That May Scare You)
By Michele Linn at Content Marketing Institute
Would your audience miss your content if you stopped publishing it? If the answer is no, then you need to focus some of your newfound productivity on creating content that your audience needs, desires, and longs for. In this article, Linn discusses the concept of “content anticipation” and explains why it’s one of the most important goals for content marketers to achieve.
Your Internet is going to explode with annoying autoplaying videos whether you like it or not
By Jason Abbruzzese at Mashable
Advertisers like it. Users despise it. Autoplay video is here to stay because some folks in a certain industry are finding it harder to justify what they do, thanks to the continued shrinking of advertising spend. See what Abbruzzese has discovered about what’s driving this trend—and find out whether autoplay truly is an effective audience engagement tool or merely a productivity-destroying plague of irritating media.
Twitter tests pages and Pinterest-like collections for products and businesses
By Napier Lopez at The Next Web
Twitter recently announced it is testing two new types of business pages that may give content marketers a new avenue for promoting products, places, and brands. Read this story to learn if this new medium has what it takes to meet your performance and ROI metrics as prospects continue to develop a taste for more visual content.
Should these terms be one word or two?
By Laura Hale Brockway at Ragan’s PR Daily
Cyber security or cybersecurity? Common sense or commonsense? Often it’s just a style issue, so don’t let it hamper your productivity. Brockway lists common terms that are classified as one word, but she believes should be two. Check them out and add yours to the mix.