Being creative and credible
Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the ingredients that go into content integrity, a formula for avoiding common video mistakes, and a primer on evaluating content quality. Plus, see why CMOs have developed a thirst for digital content.
Five Ways to Maintain Credibility in Your Content Marketing
By Petr Palas at MarketingProfs
How quickly can poor content lose the trust of prospects? Pretty quickly, writes Palas, who reviews the results of a buyer survey his content management system company recently concluded. Read his article for five tips that bolster content integrity—which includes a gem about educating colleagues on the meaning and purpose of content marketing.
How to Smash the Corporate Barriers That Kill Video Marketing Success
By Carla Marshall at ReelSEO
Even the most seasoned creative types may become frustrated trying to overcome corporate culture barriers that can stymie video marketing success. Marshall’s article offers recommendations on bypassing entrenched roadblocks that can slow production and stifle creativity.
The Top 10 Ways to Keep Your B2B Customers Satisfied
By Elyse Dupre at Direct Marketing News
It may seem self-evident, but many organizations fail to pay attention to customers, decreasing the odds of retention, writes Dupre. Her article gives you a refresher course and checklist covering the essentials of understanding the customer’s point of view. You’ll find suggestions for appearing (and hopefully becoming) more credible so you can turn frowns upside down.
“But How Do I Know if It’s Good?” How You Can Evaluate Content Quality (and Ditch Content Anxiety)
By Isla McKetta at The Moz Blog
Do you suffer from content quality anxiety? If so, you’re not alone. Thankfully, help is on the way in McKetta’s guide to good content. Learn the true meaning of content, ways to assess your newly hired agency, and how to determine the value of what you create.
US CMOs Predict Digital Marketing Spending Hike as Traditional Media Dips Again
MarketingCharts Staff Report
Digital marketing spending could increase by nearly 11 percent in the next 12 months, according to the latest biannual installment of the CMO Survey from Duke University’s Fuqua School of Business. Read this report summary to see why execs think social media and video provide more credibility—and anticipate the kinds of content you may be asked to produce in the months ahead.