More good news for marketers
How about some good news to end the week? This edition of our news digest starts with a story that may help you acquire more budget, and then moves on to articles that may inspire you to expand your social and mobile outreach. You’ll find tips on developing measurable business results from your content marketing and get a primer on Google marketing tools. We’ve also thrown in a little satire about keyboard shortcut usability to end the week with a laugh.
CMOs Plan to Boost Marketing Budgets by 9% This Year
By Kate Maddox at Advertising Age
Well, here’s some good news: CMOs plan to increase marketing budgets by an average of 8.7 percent this year, according to a recent CMO Survey by Duke University, the American Marketing Association, and McKinsey & Co. That’s higher than last year’s 6.7 percent increase. Optimism about the U.S. economy is driving those budget decisions. Learn how they’ll likely be spending that money.
4 Steps to Get Business Results from Your Content Marketing Strategy
By Mark Walker at Content Marketing Institute
Do you keep good records and notes? Then you might be a good candidate for content marketing success. According to research from the Content Marketing Institute, organizations that document their marketing strategies and measure results are more successful than other groups. This blog post offers a practical four-step process that can lead you to create a sound content marketing strategy by measuring impact on your business goals.
Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and Topic
By Ayaz Nanji at MarketingProfs
How upbeat are your tweets? Brandwatch examined hundreds of thousands of tweets and discovered some happy tweet trends by location, gender, and topic. Check out the results and see where, who, and what tend to be the most positive.
Report: Apple, Android Now 96 Percent Of Smartphones Globally
By Greg Sterling at Marketing Land
Looks like there are essentially two kinds of smartphones throughout the world: Apple and Android devices. Here in the States, we often assume it’s an iPhone world, but read Sterling’s article to see why your apps need to be tested for both platforms.
15 Google Marketing Tools You Should Be Using
By Pamela Vaughan at HubSpot
You probably realized Google offers more than just a search engine. But maybe you haven’t yet explored how some of its tools can help marketers. Vaughan’s primer lists 15 Google tools that can optimize your efforts and streamline daily tasks.
10 New Keyboard Shortcuts We’d Actually Use
By Ryan Creamer at CollegeHumor
Want to open a new window in your apartment or eject discs from your enemies’ computers? There’s probably a keyboard shortcut for that—or there should be, anyway. Check out a few funny ideas for shortcuts from CollegeHumor. Try not to succumb to temptation and present this piece as factual to your IT department.