Harvest time for mobile and social marketing
As farmers harvest crops this autumn, marketing professionals should focus on bringing in the bounty from mobile platforms and social networking sites. This week, learn which top brands have optimized sites for mobile and see how Twitter is working to support more mobile users. Discover who will lead marketing in the future and read how LinkedIn can help them succeed. See what changes Facebook introduced to improve content creation and insight into page visitors.
Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized
By Ayaz Nanji at MarketingProfs
A study of mobile Web sites for Fortune 100 companies conducted by The Search Agency found that most sites are slow to load, taking an average of five seconds. This article shows the best- and worst-performing sites and examines whether using Responsive Web Design (RWD) makes a difference.
What LinkedIn means for b-to-b marketing—and publishers
By Elizabeth A. Reid at ABM MediaPace
Are B2B marketers and publishers that overlook LinkedIn missing big opportunities? As Reid’s story suggests, LinkedIn offers important capabilities for targeting the right audiences and delivering leads, and creating a compelling experience while sharing content.
5 Types of People Who Will Lead Tomorrow’s Marketing Strategies
By Tyler Douglas at Content Marketing Institute
Wondering who will lead marketing into the future? This article from the Content Marketing Institute highlights five types of professionals who are likely to fit the bill. Do you have any characteristics of these five personas?
Twitter Tweaks Its Welcome Screen to Better Explain Itself
By Mike Isaac at All Things D
Do you use Twitter on a mobile device? With its IPO approaching, Twitter made some subtle changes in its welcome screen that anticipates the increasing use of the app by mobile users.
Facebook rolls out Page Insights with simpler metrics, better publishing tools, and engagement stats to all Pages
By Emil Protalinski at The Next Web
Facebook’s new version of Page Insights includes new tools designed to improve content creation and provide more information about people visiting Facebook pages. Learn more about the changes in this article.