Even as Google fires off dizzying adjustments to searches and user analytics, you can still step up to the online marketing plate with confidence. Read this edition of our weekly news digest to see how to hit the content sweet spot now that tracking user behavior with Google keywords is no longer available. Plus, get tips on optimizing your online properties for the new, game-changing Google Hummingbird search algorithm.

Google ‘Hummingbird’ algorithm to elevate niche websites
By Gerry Brown at The Telegraph
Brown, an analyst at research firm Ovum, explains how the new Google Hummingbird search algorithm has been designed to provide more accurate results that interpret requests semantically—and shows why the technology may send marketers dependent on keywords off to the bush leagues. Websites that focus on information users truly seek, Brown says, may well gain higher Google page rankings.

Understanding Google’s ‘Keyword Not Provided’ Data
By Jill Kocher at Practical Ecommerce
Like high pitching mounds and wide strike zones, Google keyword data is a relic of a bygone age. So get over it, writes Kocher. Besides, she writes, the data hadn’t been entirely representative of user inclination for some time. To better understand user preferences, Kocher lists a number of analytics tools that can help marketers optimize sites and discover what attracts visitors.

Google’s Hummingbird Update And The Implications For Video SEO
By Carla Marshall at ReelSEO
“Suddenly, user intent has become far more important than the actual keyword phrase used,” writes Marshall about Google’s new search algorithm. Read her article for Hummingbird power-hitting advice in video and mobile marketing venues.

B2B Buyers Rely Heavily on Personal Value Considerations
MarketingCharts Staff Report
Observed clinically, the emotions of sports fans don’t make much sense. But according to this MarketingCharts article, feelings matter a great deal in B2B marketing, too. The authors of the piece report that a recent Google survey revealed that B2B buyers who see value in a product or service are three times more likely to make a purchase than those who do not see any personal value. Read this story to find out why these emotionally invested buyers are nearly eight times more likely to pay a premium for a particular purchase. Go team!