March may come in like a lion and leave like a lamb, but developments in content marketing are more akin to a perennial, roaring gale. This week, we look at big data terminology for marketers, YouTube’s heady growth, and why writing skills are critical not just for your company, but for your career. So whether you need to zip up your overcoat or apply sunscreen before clocking out for the weekend, take a look at our digest of the week’s content marketing news.

Demystifying the role of big data in marketing
By Jon Baron at The Guardian
Can you describe clean data? Illustrative data? If not, take a peek at this article for a quick rundown of some things you might need to consider for using big data – and discover why you may be better situated to take advantage of big data than you think. Big data, as Baron notes, is the raw material for invaluable insight, and big marketing is the pickaxe that transforms insight into action.

YouTube says has 1 billion monthly active users
Reuters staff report
“If YouTube were a country, we’d be the third-largest in the world after China and India,” crowed the video sharing Web site this week. Of course, some of the inhabitants are kittens on slides and forgettable bands from the 1970s. But when a site gets a billion unique visitors a month – or roughly one out of two Internet users – marketers can dismiss YouTube at their peril.

Writing skills can lead to professional success: study
By Michael Sebastian at Ragan’s PR Daily
Simple activities like checking your spelling can go a long way toward furthering your career, according to a recent study of LinkedIn profiles that found people with fewer language mistakes on profiles reach higher positions. Some of the conclusions you may find interesting include grammar mistakes by position, grammar mistakes by number of promotions, and grammar mistakes by number of jobs held.

Facebook May Not Have a Dislike Button, But The Hater App Does
By Joe Berkowitz at Fast Company
Think of the inverse of a “like” button and you’ve got the Hater app, which you might use to digitally toss eggs at the competition. (We’d never suggest this, of course.) This piece describes all the glorious juvenile potential for a technology breakthrough whose time has surely come.