Keeping marketing fresh in the dog days of summer
As temperatures rise and thoughts turn to vacation getaways, you need ways to keep your marketing efforts from going to the dogs. This week’s news digest explores ideas for helping your content marketing stay vibrant and fresh this summer and beyond. Learn why blogs, images, and videos should be part of your content marketing arsenal; check out stats that could make you rethink your social strategy; and discover how to overcome content marketing performance issues.
10 Surprising social media statistics that might make you rethink your social strategy
By Belle Beth Cooper at Buffer
Marketing to millennials? Optimizing content for desktops? You’re probably missing the boat. Check out Cooper’s story for surprising stats that may make you reconsider your B2B social strategy.
Ditch Cold Calls. Why Content Is King (Infographic)
SAP Staff Report for Entrepreneur
Cold calling might become a thing of the past. This infographic highlights why content marketing efforts ranging from case studies to blog posts are highly effective and profitable ways to reach customers.
The Anatomy of B2B Social Content
By Paul Gustafson at TDA Group
Explore the framework of effective B2B social content with our helpful infographic, which illustrates how short-form content marketing affects the sales funnel. You’ll discover why social content should start with thought leadership positioning to power a broad range of lead-generating social media outreach.
Fortune 500 Bullish on Social Media and Corporate Blogging
By Ayaz Nanji at MarketingProfs
Which social media sites do the big industry players find to be most effective? Nanji’s story looks at the growth of social media in Fortune 500 enterprises—and why 77 percent use Twitter, 70 percent use Facebook, and 69 percent use YouTube.
How Many Words is a Picture Really Worth?
By Jenifer Kramer at Business 2 Community
This piece makes a convincing argument for using more imagery in content marketing. According to Kramer, photos and videos garner up to 120 percent greater engagement than the average text-only post.
Content Performance Issues? These are the Remedies
By Joe Pulizzi at LinkedIn
How effective is your content marketing? This piece from Content Marketing Institute supremo Joe Pulizzi provides several remedies for common content performance issues that range from the strategic to the tactical.