Kissing your LinkedIn Services and Products tabs good-bye
Are you prepared for next week? Taxes are due in the United States on Tuesday—and the day before that, LinkedIn will remove every company’s Product and Services tabs the social platform hosts. This week’s news digest looks at this inevitable content purge, and tells how you might migrate critical information to the new LinkedIn Showcase Pages. Plus, find stories about the latest social network rankings, and discover why content is becoming even more critical for B2B sales.
LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages
By Martin Beck at Marketing Land
Not happy with LinkedIn’s plan to discontinue Product and Services tabs on Company Pages this April 14? You’re not alone, writes Beck, who lists some of the top annoyances business users are discovering as they struggle to move content to Showcase Pages. Read Beck’s story to see how users are reacting to upcoming LinkedIn changes such as increased page management requirements, the elimination of customer recommendations, and new character counts.
LinkedIn Retiring Products & Services Tab on Company Pages
By Kimberlee Morrison at SocialTimes
More details about LinkedIn content updates can be found in Morrison’s article, which suggests LinkedIn is moving away from Product and Services tabs to encourage companies to create more original and timely content—including video—for the platform.
New Research Shows Which Social Networks Ideal for Marketers
By Patricia Redsicker at Social Media Examiner
Despite recent grumbling about LinkedIn’s impending migration, 62 percent of B2B marketers still say LinkedIn is the most effective social network for their purposes. Redsicker’s story offers more tidbits about social effectiveness, such as the importance of visuals in enticing followers and why Google+ remains the best platform social for SEO.
The Need for Digital Marketing in the B-to-B Buying Landscape
By Chandra DuFrene at the VAR Guy
DuFrene, director of global partner marketing at VMware, has penned a thoughtful piece on ways to optimize content and boost SEO capabilities for the 71 percent of all leads she says will likely come from the Web. Read her article for a better understanding of how online interactions with prospects are reducing the amount of time required for sales engagement.