Expect more effort if you wait until the last moment. Just ask any American feverishly completing tax returns today—or you can look at this week’s TDA news digest for developments that can help you move forward.

You’ll learn reasons why you should focus efforts on influencers, get web optimization tips, and see how to make the most of real-time content. Discover how great literature can inspire creative first lines, find a full accounting of content in the buyer’s journey, read about recent Facebook developments poised to create new marketing opportunities, and more.

Why wait? You’ve mailed that 1040 form, right?

What You Need To Know About Marketing With Influencers
By Brian Sutter at Forbes
Engaging the right audience is critical for successful content marketing—and working with influencers can accelerate results. Sutter explains what influencer marketing is and suggests ways to start making the most of it.

Facebook opens branded-content publishing to all
By Kevin Allen at Ragan’s PR Daily
Here’s something that could help you boost revenues in 2016 and beyond: Facebook has eased restrictions on publishing branded content, creating new content marketing opportunities. Now celebrities, publishers, and other influencers with verified Facebook pages can distribute your branded messaging without a paid promotion. Find out more about the change and see what it means for both marketers and consumers in Allen’s post.

19 of literature’s best first lines
By Laura Hale Brockway at Ragan’s PR Daily
“As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a monstrous vermin.” A captivating opening line can mean all the difference in the world. If tax day has dulled your mind a bit, turn to great literature to reignite your creative spark. Brockway collects 19 great first lines to get the creative juices flowing again.

12 Audience Considerations for Your Real-Time Content
By Rob Garner at Content Marketing Institute
Want to advertise a special tax day promotion, deliver breaking news, or respond immediately to customer feedback? If you’re publishing real-time content in tweets, blogs, or other social media posts, you need to keep your audience at the top of your mind. Garner’s 12 best practices—including embracing the natural language of your audience and remembering it’s a two-way conversation—can help you deliver more impactful and successful real-time content.

Aligning Content Marketing and Personas
By Kevin Akeroyd at Chief Marketer
Marketing automation makes it easy to efficiently deliver information to prospects. But how do you make sure you’re sending the right message? Akeroyd, the general manager and senior vice president for Oracle Marketing Cloud, tells how to improve marketing automation results by using personas, segments, and other techniques to create personalized content.

How to Analyze Your Content Needs
by Roee Ganot at Business 2 Community
Whether you are launching a new website or reviving a tired online property, you need to populate that site with the highest-quality content. From optimizing keywords to experimenting with the length of sections, Ganot’s tips offer a methodical approach to producing an engaging space for customers and prospects.

Where tech content matters in the customer journey
By Paul Gustafson at TDA Group
How do you articulate the value of content marketing? As TDA Group President Paul Gustafson explains, content marketing plays an essential role in driving the customer journey forward. Read Gustafson’s blog post to learn how the right content can help introduce your brand, educate prospects, close the deal, and foster long-term loyalty.