Make short work out of long days
Never mind what the almanac says about today—June 21—being the longest day of the year. For content marketers, just about every day is long. This week’s news digest illuminates ways to get more results with less effort and expense. Read up on these solstice tips that cover items such as quick ways to produce more content, understanding video platform choices, how buyers perceive content, and more.
11 Ways to Turn One Piece of Long-form Content Marketing into Dozens More
By Holly Hamann at Chief Marketer
Don’t reinvent the wheel for each deliverable promoting a product or service, urges Hamann. Her article describes 11 ways to turn a single long-form piece into many more assets.
Video Content Channels: Which Should You Use?
By Mark Sherbin at Content Marketing Institute
Limiting yourself to YouTube as a video channel may restrict opportunities to reach key prospects, writes Sherbin. This story compiles suggestions from video experts about optimizing the capabilities of platforms such as Brightcove, Limelight Networks, Vimeo, Xavy, and of course YouTube.
Get More out of your Marketing Automation with Interactive Content
By Seth Lieberman at Marketo
Marketo claims that polls, surveys, and tests can result in 50 percent click rates and lead form completion rates of 80 percent. Here, Lieberman provides examples of the kinds of interactive content that can result in more prospect information and engagements.
Infographic: How Online Content Drives B2B Buying Decisions
Demand Gen Staff Report
We all know that B2B content affects customer buying decisions, but how? This clever infographic based on recent Content Marketing Council and NetLine research illustrates the most popular forms of content, top audience dislikes, and ways to make sure content is shared.