More ways to get noticed
Content doesn’t go viral on its own. This week’s news digest looks at tips for addressing the perennial problem of getting content read, viewed, heard, and shared. You’ll read about a LinkedIn tool designed to encourage others to share the content your team creates, as well as a helpful primer on solving some of the most common content problems that thwart sales efforts. Plus, see why Google says mobile-friendliness is now a critical search-ranking factor, and more.
LinkedIn’s launched a tool that prods employees to share company content
By Abhimanyu Ghoshal at The Next Web
There’s no point in letting good content languish. Ghoshal explains how the new LinkedIn Elevate tool is designed to increase audience size by prompting employees to share content on LinkedIn and Twitter.
How to fix 6 common content problems—and boost sales
By Paul Gustafson at TDA Group
Making content shareable is just one symptom of the larger content problem. Can you identify five other common content issues that consistently slow down the B2B sales process? See TDA President Paul Gustafson’s list of cures for these issues.
Mobile Marketing: Growth Tactics from Google’s Latest Announcement
By Ashtyn Douglas at Business.com mobile
Come April 21, writes Douglas, Google will make mobile-friendliness a determining factor in search rankings. Read her article to understand some of the potential consequences of this algorithmic change.
LinkedIn’s $1.5 Billion Lynda.com Purchase Is All About the Data
By Alex Kantrowitz at Advertising Age
If you want to share content, it helps to have access to relevant and related content. Kantrowitz tells why LinkedIn plans to use the corporate training videos of its recent acquisition to suggest relevant courses and, of course, keep people coming back to LinkedIn for more content.
How Marketers Brainstorm and Use Content Ideas
By Ayaz Nanji at MarketingProfs
D’oh! According to Nanji, half of all marketers confess they don’t have enough ideas to be successful in content marketing. His story reveals the causes behind this brain freeze, and states what can be done about it.