Planning for soaring success
Want to ascend to new heights? You’ll need strong-as-steel plans to rise above the competition and market noise. This week’s digest leaps to an article about structuring content sequencing, and then zooms toward stories that cover best practices for strategy documentation, maximizing Twitter timing, and bridging the content marketing divide. Plus, read how mere mortals can transform LinkedIn recommendations into heroic descriptions.
6 Tips for Sequencing Your Marketing Content
By Dave Lloyd at ClickZ
If you haven’t mastered the art of content sequencing—heck, if you haven’t heard of content sequencing—now is the time to get on board, writes Lloyd, a senior marketing manager at Adobe Systems. Read his article to understand how planning structured messaging can keep buyers engaged and convert more leads.
New B2B Content Marketing Research: Focus on Documenting Your Strategy
By Joe Pulizzi at Content Marketing Institute
If your marketing strategy isn’t formally documented, start writing now, says Pulizzi. Why the urgency? According to new Content Marketing Institute research, businesses with documented plans are far more effective than those without.
The Great Divide in Content Marketing [Infographic]
By Lindsay Kolowich at HubSpot
How can you overcome common content marketing challenges such as too little time and too much competition? Kolowich examines a fine infographic from software provider OneSpot that explains how organizations can achieve the content marketing results they desire, but can’t quite achieve.
Twitter Engagement Rates: Which Post Times Are Best?
MarketingCharts Staff Report
When to tweet or not to tweet? Find the answers in this summary of a new report from ExactTarget listing the best times, days, weeks, and months to tweet for particular industries.
A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
By Corey Eridon at HubSpot
Ever feel you need superpowers to describe the best attributes of peers, reports, and superiors? Put your recommendation writer’s block on ice with Eridon’s five suggestions for writing standout endorsements.