Prepping for the mid-quarter review
Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks, a primer on annotating curated content, and the importance of doing your mobile marketing homework — and peeks at upcoming C-suite assignments for content marketers.
How Does Your Company Stack Up? The Latest Trends in B2B Content [Infographic]
By Ginny Soskey at HubSpot
If you think about it, the market grades your company’s activities on a curve. This infographic explains the B2B content marketing grading curve by summarizing benchmarks, budgets, and trends. You’ll see what gets high marks across industries, as well as the challenges that keep some organizations from going to the head of the class.
Three Reasons Why Marketers Should Annotate Their Curated Content
By Pawan Deshpande at MarketingProfs
Crib someone’s notes? Sure. Skip the footnotes and references? Start revising. Duplicate someone’s work verbatim? Enjoy detention, kid. Read Deshpande’s content curation primer review to understand why annotation matters for SEO, differentiation, and fair use.
Twitter Is Made for Mobile, but It Still Has a Mobile Ad Gap
By Peter Kafka at All Things D
Even star pupils struggle from time to time. As Kafka writes, Twitter is studying ways to make its primary advertising products visible enough for target audiences to see. The lesson for content marketers, we think, is that mobile marketing has different standards that can be learned and mastered.
Inside the C-Suite’s Mind: Top Challenges and Opportunities
By Ayaz Nanji at MarketingProfs
Once upon a time, we wondered what was being talked about in the teachers’ lounge. Now we speculate about discussions in the C-suite. Eavesdrop with Nanji as he uses a recent IBM survey of C-level leaders to understand why the upcoming curriculum will emphasize social and digital media — and tells how high-level execs think they’ll manage unruly market forces, customers, and board members.