Catch up on how content marketers are reaching new heights in this week’s news digest. You’ll find out why content and digital marketing efforts are getting more funding—and learn what you can do to get your share of those dollars. Discover how to harness new visual tools that make mobile marketing more effective, and view ways to make the most of Snapchat. Plus, get tips on creating a content playbook that can help contribute to greater marketing success.

Marketing Budgets 2015: digital investment continues to grow [infographic]
By Christopher Ratcliff at Econsultancy
Make the case for an increased marketing budget and use Ratcliff’s article for support. His piece features an infographic showing that 77 percent of companies plan to increase their digital marketing budgets—up from 71 percent last year. Find out which spending trends were gathered from a survey of 600 marketing professionals.

NEWS: Content creation ‘priority’ for marketers in 2015
B2B Marketing Staff Report
Budgets are increasing, but where are companies directing their investment dollars? Content marketing tops the list as the most popular option for increased investment in 2015, according to the Marketing Budgets 2015 Report. Customer experience and lead generation round out the top three priorities for marketers. View the full report for an in-depth analysis.

Report: Visual and mobile marketing more important than ever
By Beki Winchel at Ragan’s PR Daily
How important is visual content in your marketing strategy? These stats may help you decide. Mobile data consumption for an average U.S. Snapchat user has grown from about 100 megabytes to more than 600 megabytes per week, writes Winchel. This was before the launch of Snapchat’s “Discover” feature—which has been driving millions of page views per day for its publishing partners since its launch in January.

Snapchat Marketing: What Businesses Need to Know
By Michael Stelzner at Social Media Examiner
Okay, visual content is important, but how can your marketing efforts take full advantage of it? Listen to a podcast where Stelzner interviews two social media experts who explain why marketers are using Snapchat and show how to incorporate it in your business. Looking to reach a younger demographic? Then you especially need to be on Snapchat, these experts say.

3 Steps to Creating a Content Playbook for the Sales Process
By Sam Brennand at Salesforce Blog
In the NFL, a team’s playbook is highly valued because it contains the coach’s detailed strategies to ensure success on the field. Sales and marketing teams have a similar blueprint, writes Brennand. It’s called a content playbook. When used correctly, it can be a powerful sales enablement tool. This article describes the three areas of focus for creating a content playbook.