Seeing what sales sees
Do you see what the sales team sees? If you’re not sure, take a look at this week’s content marketing digest for advice on producing content sales folks crave. You’ll find articles about bridging the divide between sales and marketing teams, and then progress to items covering the selling power of social media and brand management. Plus, go waaaaay back in time and hear how language may have sounded during a sales and marketing meeting a few thousand years ago.
How Aligned Are B2B Marketing and Sales Teams?
By Ayaz Nanji at MarketingProfs
Apparently, sales and marketing teams all over the world feel disconnected. Read Nanji’s article to grasp the magnitude of the divide—and see where you might do better in supporting sales efforts. He provides a breakdown of survey results taken from B2B professionals just about everywhere, and explains how sales and marketing professionals view each other.
Where Is the Love Between Marketing and Sales?
By Ruth P. Stevens at Advertising Age
So what causes the sales and marketing expectation gap? Now that we know there is an alignment gap, let’s uncover the reasons. Stevens outlines some of the contributing factors for the disconnect, and provides 10 tips for marketers to help span the chasm.
Why Every Person in Your Company Needs to Be Using LinkedIn
By William Arruda at MarketingProfs
Speaking of aligning groups of people for a shared purpose, don’t overlook the power of social media to improve your company’s branding and visibility, writes Arruda. His piece describes how a comprehensive LinkedIn program can help instill trust with your constituents, enhance your recruiting efforts, and turn employees into committed brand ambassadors.
Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the US Mobile Market
MarketingCharts Staff Report
Are you tailoring your marketing content for smartphone prospects? Your sales team probably hopes that you are. This MarketingCharts report reveals the depth of smartphone penetration into the U.S. mobile market, particularly among the youngest and the oldest groups. Read more about the latest trends.
Fifty Shades of Branding [Slide Show]
By Melissa Kelly at MarketingProfs
Content can prove instrumental in helping to shape your brand. Kelly looks at what it takes to manage your brand in today’s dynamic market. Learn best practices and gain valuable insight that can help shape and enhance your branding strategy.
Telling Tales in Proto-Indo-European
By Eric A. Powell at Archaeology
For some Friday fun, here’s an interesting factoid to tuck away for your next dinner party: all modern Indo-European languages descended from a single tongue called Proto-Indo-European, or PIE. Even more compelling is what PIE may have sounded like 6,000 years ago. Listen as linguist Andrew Byrd recites a short fable using PIE in this fascinating audio clip. If you’re feeling especially bold, tell one of your sales colleagues that it’s a clip from your next podcast and see how they react.