Why are we teeing off this week’s digest with a study about accelerating tablet ownership? Just a few days ago, we met the IBMers producing mobile and Web properties for this weekend’s U.S. Open golf championship. The same team produced sites for the Masters Tournament, and saw 60 percent of traffic come from smartphones and tablets. We’re betting mobile traffic will be even higher for this weekend’s tournament.

But before you tap your way to the green, take a look at this edition of our Content Happy Hour. You’ll find old-pro tips to get your content marketing swing into a productive groove, as well as a superb story about the first amateur golfer to win the U.S. Open.

1 in 3 Americans Now Own Tablets, Study Says
By Lauren Indvik at Mashable
Tablets and smartphones will certainly come in handy when checking the leaderboard this weekend, and when sharing updates with friends and followers. This study shows how tablets are fast becoming the screen of choice for adults ages 35 to 44, those with household incomes of $75,000 a year or more, and college graduates. Now more than ever, it’s time to accelerate plans for mobile-optimized content.

The Do’s and Dont’s of Content Marketing – Infographic
By Boney Pandya at WebNet Hosting
Every golfer will need a strategic game plan to compete and win this weekend. Likewise, businesses need an effective online strategy that begins with content marketing, which Boney claims is “the new SEO.” This infographic can help shape your plans.

17 Ways to Succeed in Viral Content Marketing
By Tatiana Liubarets at Business 2 Community
While every golfer’s dream is to win the U.S. Open, this article suggests “every marketer’s dream is to create a piece of viral content.” While there’s still no steadfast formula, check out these 17 ingredients for helping content go viral.

Bonus: This is the Greatest Sports Tale Ever Told
By Brad Herzog in Spirit Magazine
Read about Francis Ouimet, who 100 years ago became the first amateur golfer to ever win the U.S. Open. His story is very much worth retelling this weekend.