Want to reach a bigger audience on social media and boost engagement? This week’s news digest looks at five stories that provide tips and tricks for succeeding on popular social networks. Learn how to create the ideal personal profile on LinkedIn, which industries you should target on Twitter to increase interactions, and the seven keys to leveraging social media at conferences. You’ll also discover how to easily track what your competition is up to on Facebook.

How To Create The Ideal LinkedIn Profile
By Laura Shin at Forbes
Should you keep your personal LinkedIn profile short and sweet or include every career achievement? Shin covers best practices for each part of your page, including the headline, summary, and experience sections. Pro tip number one: Pay very close attention to your photo.

5 Tips for Improving Your Presence on LinkedIn [SlideShare]
By Lindsay Kolowich at HubSpot
Kolowich looks beyond the profile page to explain how other LinkedIn offerings can help you get ahead. Her article examines best practices for staying informed, connecting with a wider network, and being continuously visible to your connections.

Twitter Benchmarks by Industry
By Ayaz Nanji at MarketingProfs
Twitter adoption varies significantly by industry. Nanji looks at recent data showing how companies in specific verticals tend to have more followers and retweets, and a higher-than-average number of replies. His piece may help you discover the kinds of businesses best suited for your Twitter campaigns.

7 Tips for Using Social Media During Conferences
By Lily Herman at Mashable
Social media is ideally suited for building your personal brand at conferences, writes Herman. Her story lists seven ways to create compelling posts while you attend shows, and includes tips on details such as tone and hashtags.

How to Research Your Competition on Facebook
By Andrea Vahl at Social Media Examiner
Wondering what your competition is up to on Facebook? Vahl outlines five simple, automated ways to track what other businesses post to the network—so you can spend less time manually checking up on companies vying for prospect attention.