Tips for knocking it out of the park
Even if you’re not a sports fan, you’ve probably heard baseball aficionados say that getting to the big leagues takes practice and preparation. Same story for content marketers. This week’s news digest looks at ways to stay limber and focused in content marketing campaigns. You’ll get suggestions for making your content stand out in crowded venues, find out what LinkedIn’s new blog posting feature means for your team, and see stats that may define content marketing in 2014.
Keep Your Content Marketing from Getting Lost in the Stampede
By Michael Gerard at the Content Marketing Institute
Baseball managers look carefully at meaningful stats that increase wins—and so should marketers, writes Curata president Michael Gerard: “There is too much of a focus on content quantity and SEO when there ought to be more attention on quality content and providing valuable context for readers.” Read his opinion piece for ideas on improving content effectiveness.
LinkedIn has added a publishing platform. Here’s why that matters.
By Sarah Halzack at the Washington Post
Say hey—LinkedIn is swinging for the content marketing fences. If you haven’t heard, the business-focused social network recently launched a new feature that allows members to publish blog-style content. Her story gives some of the details on reaching B2B influencers this way.
What Will Content Marketing Look Like in 2014? [Infographic]
By Verónica Maria Jarski at MarketingProfs
Sure, future performance of an athlete or marketing trend can be little more than speculation. But with the right data, you can often form a pretty good idea of what’s likely to occur. View this infographic for a peek into potential changes in content, multiscreen marketing, and budgets.
Android beat Apple in tablet sales last year – Gartner
By Lance Whitney at CNET
Americans are in a league of their own when it comes to mobile device use. The rest of the world is fixated on Android devices, and Gartner’s latest research shows where you might want your content to play.
Five SEO Steps to Take Before Redesigning Your Site
By Aleh Barysevich at MarketingProfs
We’re not going to tip our hand about the ballparks we like best, but some (cough, cough) are simply more enjoyable venues for catching a few innings than others. Similarly, site design can make all the difference in how you respond to content. Reading Barysevich’s step-by-step primer on SEO considerations for site redesigns just might boost your online audience numbers.