More tips for making the right decisions
So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a useful YouTube trick, and find out about the perils of using public WiFi. Plus, get the details on the Wake ‘Em Up Webinar: Driving B2B Sales Through Content Marketing we’re co-hosting with MEDIAmobz on July 24.
New Twitter Dashboard Lets You Measure Performance of Organic Tweets
By Pamela Vaughan at HubSpot
Ever wish you could gain insights on the performance of your tweets without using an external tool? Now you can, Vaughan reports. Her article examines Twitter’s enhanced activity dashboard, which now provides you with key engagement data about organic tweets.
Wake ‘Em Up Webinar: Driving B2B Sales Through Content Marketing
TDA and MEDIAmobz Webinar
Does your content do most of the selling for your company? Make sure that it does—sign up for the upcoming Wake ‘Em Up Webinar: Driving B2B Sales Through Content Marketing, which takes place on Thursday, July 24 at 11:00 a.m. PDT. Your hosts will be TDA president Paul Gustafson and Eric Thompson, vice president of business development at MEDIAmobz, a pioneering provider of video production, collaboration, and deployment solutions. They’ll explain how to tailor content to specific stages in the B2B sales cycle, fill critical content gaps cost-effectively, create awareness, and surface sales-ready leads—as well as optimize video and social media for broader reach and deeper engagement.
Global Internet Users: Brand Interactions As Likely on Google+ As on Twitter
MarketingCharts Staff Report
It may come as no surprise that global Internet users are more likely to share content from brands on Facebook. But what about those other social networks? According to this MarketingCharts report, Google+ and Twitter are in a neck-and-neck race for second when it comes to sharing branded content. Dive into the data—including insights by content type—for all three platforms with this MarketingCharts report.
The Art and Science of Content Marketing [Infographic]
By Verónica Maria Jarski at MarketingProfs
Are the most effective marketers right-brained (artistic) or left-brained (scientific)? Jarski explains why this question presents a false choice, and why the most engaging content is often a result of the two mind-sets working in tandem.
How to Block Annoying, Unhelpful YouTube Channels
By Andy Smith at ReelSEO
Bombarded on YouTube by suggestions for channels you’re not interested in? Smith has a solution: A simple Chrome and Firefox extension can block specific channels from appearing, which should let you enjoy your viral videos in peace.
WiFi Is Getting Even More Public—Don’t Make Yourself A Target
By Bari Abdul at Forbes
Working on your marketing report through an airport’s WiFi network may be convenient, but beware: it could also be dangerous. In this story, Abdul explores common ways hackers use public WiFi networks to spy on consumers, and lists tips for connecting more securely when you’re out and about.