Blossoms in the month of May aren’t confined to your flower bed — take a look at how video is flowering for content marketers in this edition of our weekly news digest. You’ll also find a piece about four ways to measure content marketing ROI, and an entertaining and educational infographic you can use to nip boredom in the bud.

LinkedIn Introduces Video to Professional Profiles
By Chris Atkinson at ReelSEO
Here’s more evidence that video will continue to permeate your professional life. Now your LinkedIn profile can truly speak to contacts and prospects with a new video feature, Atkinson reports. These new capabilities, he writes, also allow users to upload videos from a range of media channels.

Broadcasters’ Live Online Video Outpaces On-Demand
By Ayaz Nanji at MarketingProfs
Are you regularly updating your YouTube channel? It’s time again to see how consumer outreach may affect B2B marketing. Our next-door neighbors at video tech provider Ooyala have just released consumer video research findings you might want to check out. According to Ooyala, people viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content.

The Big Marketing Activity Coloring Book
Marketo Staff Report
Get in touch with your inner marketing child – the Big Marketing Activity Coloring Book is here, and seems ideal for use during lengthy and unnecessary meetings. Inside this infographic you’ll find distractions like “Dress up a Marketer,” the “Revenue Cycle Maze,” and the “Thought Leader Book Match Up.” Advanced marketing kiddies will enjoy the book’s content marketing crossword.

4 Ways to Measure Your ROI on Content Marketing
By Jonathan Dempster at 60 Second Mobile Marketer Blog
Compelling, high-quality content marketing takes time and budget. You know this, of course, but you probably also have to work with people who aren’t clear on this concept. Turner’s list of four ways to measure ROI may help you keep your budget explanations brief – and let you concentrate on promoting your company.