Whoa! What a groovy week for content!
In today’s digest, dig the top B2B content marketing trends of 2013, get down with 50 awesome content marketing stats, and learn insider tips for far out e-mail campaigns. Yes, 44 years ago this week, half a million very social people gathered for three days of “peace, love, and rock ‘n’ roll” at Woodstock—the festival that defined music and fashion for a generation. Just as beads, bell bottoms, and fringe jackets defined cool for that generation, these trends and statistics define today’s generation of high-tech B2B marketing.
Top B2B Content Marketing Trends in 2013
By Ayaz Nanji at MarketingProfs
Here’s proof content marketing is increasingly seen as effective: 82 percent of survey respondents said they’ll increase content production in the year ahead. Expectedly, customer testimonials and case studies once again top the list of most effective deliverables, but we were surprised mobile didn’t rank higher, which means there’s still first-mover advantage to be had.
50 Awesome Content Marketing Stats
By Amanda Nelson at Salesforce
This impressive list of statistics can provide proof points for a variety of content marketing initiatives. If you’re battling for budget and trying to convince management to understand and support underfunded content marketing initiatives, use the statistics in this list to add punch to your proposals. Managers understand numbers, and this list provides the ones you’ll need.
Factors That Contribute to Email Marketing Success
By Jonathan Farrington at Social Media Today
This article of useful e-mail marketing tips references an infographic from Monetate that projects e-mail marketing spend will rise to $2.5 billion in the next three years. Use the ideas here to help ensure your e-mail campaigns are as effective as they should be.