This week’s content marketing digest is full of ideas for captivating the people you need to influence. You’ll first see a handy public speaking cheat sheet for planning, practicing, and delivering the perfect speech. Then, discover why just being yourself can contribute to business success and learn what your writing says about your personality. Plus, find out how to better convey your impressions of tweeted content, and see how to dazzle designers with font news.

A cheat sheet for public speaking
By Kevin Allen at Ragan’s PR Daily
Does the idea of public speaking make you nervous—or even inspire outright panic? Allen shares the London Speaker Bureau’s simple tips for preparing and confidently delivering a speech that will hold audience interest.

Why You Should Use the Science of Persuasion in Your #SocialMedia Strategy
By Lauren Monitz at Search Engine Journal
What inspires people to like, share, and respond to social posts? Monitz explains why the six principles of persuasion are highly relevant to content marketing and shows how these motivators can be used to effectively engage audiences on social networks.

The art of being genuine in customer relationships
By Shannon Byrne at The Next Web
Being authentic resonates with everyone from co-workers to customers, but staying true to your real self isn’t always easy. Byrne offers five guiding tenets to ensure you remain genuine and transparent when interacting with others.

Personality Insights Demonstration
IBM Staff Report
Your content may reveal the authentic you. Paste a writing sample into IBM’s new Watson Personality Insights engine to see what cognitive and social characteristics the supercomputer can extract from your word choices.

Twitter tweaks ‘quote tweet’ feature to add more text
By Steven Musil at CNET
If social media text limits seem to constrain your audience outreach, take a look at Musil’s report. He notes that Twitter’s revamped “quote tweet” feature now allows users to say more about the original message they are retweeting. Plus, Musil examines why the social network made the change and what the move indicates about the future of the platform.

A legendary redesign of Helvetica, reborn after 30 years
By Kyle VanHemert at Wired
Impress your design colleagues with this article. As you’ll read, Helvetica is one of the most widely used typefaces ever created, but few people have heard about its intended successor, Haas Unica. VanHemert tells the fascinating story of why this font languished in obscurity for decades, and explains why it has been revamped for the digital age.