The weekend’s almost here, and this week’s edition of the TDA Content Happy Hour comes with a shot of Facebook news. Yes, the world’s most popular social networking platform went public today, but many marketers continue to wonder how to best use Facebook for B2B purposes. Punch out, pull up a chair, and see how Facebook is allowing users to pay for more visibility, along with headlines covering the rest of the week’s top content marketing headlines. continue reading…
Here in Silicon Valley, things always change fast. But the massive adoption of social media and mobile devices has accelerated the rate of change to an unprecedented level. Just last year, over 90% of B2B marketers used social media marketing techniques to reach enterprise decision makers. Why? Because decision makers now use social media to gather information. continue reading…
We’re experiencing technical difficulty with our main Web site. Instead of posting an icon with a “down for maintenance” image, we’ve redirected the traffic from our home page to our blog (since that’s where most of our visitors go anyway).
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Thanks for your patience. We’ll return to our normal programming as soon as we can.
The weekend’s almost here! Punch out and pull up a chair—we’ve got this week’s top content marketing headlines on tap.
Bing Reinvents Social Search and Discovery
By Lance Ulanoff of Mashable
Microsoft search engine Bing now returns insights from Facebook. The sidebar, entitled “What Your Friends May Know,” provides related posts from a user’s Facebook stream that correspond with their query. Microsoft anticipates that it will integrate results from Twitter, LinkedIn, and Google+ in the near future. continue reading…
Happy Cinco de Mayo weekend! Enjoy this week’s content marketing headline fiesta before your weekend siesta.
Expanding content delivery channels in the mobile age
As mobile device adoption and online readership continue to grow, readers have begun to expect content delivery in real time. In this environment, marketers’ responsibilities are shifting from fixed-schedule publishing to active gatekeeping of relevant content for specific audiences. continue reading…
