Our customers tell us that few marketing efforts can match the effectiveness of a good customer success program. Not just this year, but year after year. Why? Because nothing sells your product like a satisfied customer. Customer success stories—used in case studies, video testimonials, presentations, and social media—help close deals.
Yet many companies struggle with these programs. That’s why we’re working with ConferencePlus to take our 20+ years of experience and best practices in this area and roll them into a short (and free) webinar on Tuesday, October 18.
We hope you attend. You’ll learn how to:
- Measure the effectiveness of customer success programs
- Use time-tested best practices that get customers to participate
- Understand the “1 in 10” rule
- Keep program budgets under control
- Apply the proven formula for compelling success stories
- Repurpose content for a range of marketing uses
This webinar has been designed for marketing communications experts who need to support ambitious sales goals. It’s also appropriate for any professional whose work relies upon customer testimonials.
Be sure to register for this event on Tuesday, October 18, at 1:00 PM Eastern time, noon Central time, and 10:00 AM Pacific time.
Questions and interaction will be encouraged throughout the webinar. If you can’t attend the live webinar, sign up anyway—we’ll send you the presentation after the event, and make the recording available.
We hope the information packed into this hour will help you revitalize your customer success plans. Getting the most out of these programs goes a long way in making all your marketing more effective.
