Consider this: in January 2012, the number of iPhones sold surpassed the number of babies born throughout the world. As mobile devices become the standard platform for consuming information, reader expectations are rapidly changing. Users have become accustomed to content streams composed of sharable and near-real-time information. With a better understanding of what readers now expect, content marketers can both cope with and profit from these changes.

The traditional linear and fixed publication schedule is a reliable one-way street, but cannot rapidly incorporate new developments from readers or other sources.

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By Pop Culture Geek

The weekend’s almost here! Punch out and pull up a chair—we’ve got this week’s top content marketing headlines on tap.

The rise of mobile: A new era in B2B marketing [SlideShare]
Why should your company’s content go mobile? Because your audience increasingly consumes information this way. View our SlideShare presentation to get the cold, hard facts about mobile readership, and find out how to extend your reach.

Google’s Mobile PlayBook: “The Busy Executive’s Guide to Winning with Mobile”
By Emily Price at Mashable
By 2016, one-third of all tablets will be purchased by businesses, which will primarily use the devices for reading content. With this in mind, Google (which knows a thing or two about content and reading) has introduced its free Mobile PlayBook. The primer is full of tips about attracting corporate readers—and getting started in mobile marketing. continue reading…

Last Friday, I had lunch with a friend who manages the relationships between one of our clients and an important group of industry analysts. He described a key challenge he’s facing this way: “All of these guys are smart, but not all of them can write. How can you tell them without hurting the relationship? Can you help?”

It’s a delicate subject. Telling someone who needs help writing can be like telling your boss that her teeth are adorned with bits of spinach. In touchy situations like this, you know that you should mention the problem, but summoning the nerve to do so is an effort. Who knows how that person will react? continue reading…

Photo by Maryland GovPics

If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.

Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.

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Photo by djhalo

The weekend’s almost here! Punch out and pull up a chair—we’ve got this week’s top content marketing headlines on tap.

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
By Corey Eridon at HubSpot
Facebook is currently testing a new set of advertising tools that are not yet publicly available. The new Ad Manager suite lets marketers target customers based on comments, check-ins, apps used, and more. When released, these tools may help marketers better engage audiences with quantifiable metrics about specific Facebook activities. continue reading…