IBM ForwardView E-magazine Wins FOLIO: Eddie Award
Mountain View, CA—December 3, 2009 TDA Group today announced that leading publishing industry journal FOLIO: Magazine has awarded IBM ForwardView, an e-magazine TDA helps IBM produce, a prestigious Eddie award. ForwardView earned a bronze award in the 2009 Business to Business, Technology/Computing/Telecom Website category, earning the publication industry recognition alongside gold and silver winners Computerworld and Network World.
FOLIO: Magazine is a leading source for magazine industry news, career information, supplier connections, education, feature stories, video, multimedia, and more. In this year’s annual Eddie Awards competition, the publication received over 2,000 nominations.
Published for executives running midsized businesses in the United States and Canada, IBM ForwardView provides over 80,000 subscribers with informative, real-world views of how to leverage technology for competitive advantage 10 times a year. Subscribers can read articles, watch Web-based videos, and listen to analyst assessments of business and IT trends. Topics range from the implementation of successful IT security strategies to the business benefits of cloud computing.
TDA Group provides vital production and editorial expertise and resources to enable the creation of each issue of ForwardView. The agency’s creative team conceives and suggests story ideas, interviews analysts, writes articles, composes video scripts, and creates podcasts for the award-winning publication.
According to TDA Group’s president, Paul Gustafson, the award reflects an important trend in publishing. “Enterprise media properties like IBM ForwardView now effectively compete with traditional publications,” says Gustafson. “We’re very pleased the editors at FOLIO: have recognized how custom publications such as ForwardView provide information critical to business communities.”
About TDA Group
Founded in 1987, TDA Group of Mountain View, California, meets the enterprise media needs of its clients through a unique integrated approach to writing, design, and project management. The award-winning firm is known for creating and executing custom publishing initiatives, marketing programs, customer reference campaigns, and product launches. The majority of TDA clients are Fortune 50 tech companies. For more information about TDA Group, visit www.tdagroup.com or call (650) 919-1200.