IBM Think 2018 is almost here. Do you have all the content you’ll need to support your team’s efforts before, during, and after the event?

If you haven’t heard, IBM has combined all of its major conferences—including InterConnect, World of Watson, and Edge—and created Think, a brand new global client conference. It’s going to be big. And it takes place March 19–22.

IBMers, IBM Business Partners, other vendors, and customers will all be converging on Las Vegas for the event. Attendees will hear from visionaries, inventors, and experts; explore cutting-edge technologies through the extensive Think curriculum; and advance sales through face-to-face meetings.

Planning to go? You might have already registered for the conference, bought your plane tickets, and booked your hotel rooms. Just make sure you have all the content you need before you head out the door.

Maybe you have something to sell at Think. Or maybe you’re going to network with peers and learn about emerging technologies. Producing the right content—before, during, and after Think—can help maximize the value of the event for your business.

Here are four ways you might use fresh content for IBM Think 2018:

  • Let them know you’re coming. Reach out to clients, partners, and peers in advance of the event. Sending a few emails or creating new blog posts before March can help prime the pump, highlighting new solution capabilities and providing your audience with key messages before your face-to-face interactions.
  • Present polished, printed materials. More and more sales teams are going digital, but don’t underestimate the power of print. Handing your clients a new, glossy brochure, data sheet, case study, or flyer can make a strong impression and help quickly reinforce messages from in-person meetings.
  • Offer an interactive digital experience during the event. Talking about your new solution is all well and good, but what if you could show your client or partner what you’re describing? An interactive demo, presentation, smart paper, or infographic—shown on a tablet or laptop—can help you capture and keep the attention of your audience by marrying text with compelling visuals in a hands-on format.
  • Keep the conversation going with new digital resources. After shaking some hands, you’ll need rich digital resources that you can point people to in a follow-up email. New or refreshed web pages, ebooks, smart papers, infographics, solution briefs, and videos will help your contacts dig deeper into product details and enable you to keep conversations going after Think ends. Blog posts about your Think experience and newly acquired insights can help sustain engagement.

And here’s some excellent news: We’re offering significant discounts off standard TDA rates to prepare content for Think.* Let’s talk soon to get started.

*Here’s the small catch: Your business must be new to TDA—you must start a new statement of work, open a new PO, be a new client, or make a new work request. Contact us and we’ll walk you through the scope of work and provide you with a proposal.