Does your content guide buyers from awareness to repeat business? Join me for a free webinar on May 8, 2014 as I explain why many organizations underachieve because their content is not tailored to specific sales cycle stages. “5 Crucial Content Steps in the Buyer’s Journey that Matter” takes place on at 11 a.m. PDT/2 p.m. EDT on May 8, and is based on best practices honed for more than two decades at TDA Group, Silicon Valley’s premier B2B content marketing agency.

Hosted by our friends at Vertical Measures, an Internet marketing and link-building firm, my presentation will cover the importance of content for creating awareness, generating opt-ins and sales-ready leads, speeding conversions, and closing repeat business. You also learn the essentials of:

• Identifying and filling critical content gaps without breaking the bank
• Optimizing social media as a gateway to broader reach and deeper engagement
• Leveraging the potential of satisfied, repeat customers



TDA  Group Webinar: Where Content Matters

I think you’ll discover new ways to relay the right messages to target audiences at the right time—and I look forward to your questions at the end of this straight-to-the-point, information-packed session. Be sure to register today.