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IBM: Information Integration and Governance for the Cognitive Era

Salad or cheeseburger? Laptop or tablet? This award-winning video for IBM uses entertaining choices we all encounter to show that it’s easier to make the right decisions when we have good information. Using lively split-screen graphics, the video illustrates how well-governed data – together with

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IBM transformation datagram

This datagram, which combines a vibrant illustration with a single, strong metric, was designed to quickly capture the attention of social media users and drive them to register for an IBM white paper download.

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IBM PureData datagrams

This series of four datagrams brings together intriguing illustrated images, pops of color, compelling metrics, and concise, clear messaging. Together, the datagrams create a coordinated campaign that can be used in social media and elsewhere to drive the audience to an IBM white paper.

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IBM insurance customers

This infographic blends photography, illustrated icons, plus a variety of text and color treatments to convey a large amount of information in a captivating, easily consumable piece. Readers can quickly glean challenges, solution capabilities, and benefits achieved by a representative customer. See it on ibm.com

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