Customer Reference Programs

Customer Reference Programs

How much mileage are you getting out of satisfied customers? Leverage TDA’s vast experience to boost the effectiveness of your most credible testimonials with text-based and video case studies. Based on real-world examples, these programs showcase the ways current customers use your products and services, and reinforce the benefits of what you have to offer across industries.

TDA produces hundreds of case studies each year through its customer reference programs. Each program is unique to meet your specific needs and goals. Some begin with lead generation to help you identify your best prospects for a story. Others start immediately with TDA conducting customer interviews to write and produce success stories using your prequalified leads. In this common scenario, senior TDA writers conduct interviews with your customers and then write the story—or direct the video. Our design team then lays out the story in your template, and TDA program managers pursue and obtain customer approvals.

These stories can appear as text-based case studies, video case studies, podcasts, or infographics. When completed, they can also be cost-effectively repurposed as blog posts, fodder for social feeds, press releases, Instagrams, presentations, and more.