You’ve successfully used business content to make your processes more  effective, cost-efficient and customer-centric. You know that it’s not just  about content—it’s about smarter content, now. 
Move ahead 8 spaces and save hours of manual data entry.
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Happy customer alert! Your contact center agents delivered personalized service to a repeat customer and expedited the process to resolve a fulfillment issue in a couple of clicks. Increase loyalty.
Customer Connection:
Move ahead 8 spaces.
Are you using your business content to its full advantage?
ibm.co/contentmgmt
Content analytics on your customer orders identifies cross-sell opportunities. Your marketing team creates a targeted campaign.
GO!
Move ahead 6 spaces.
MAKE YOUR MOVE: Click the “Go!” icon to move your game piece as directed.
THE GOAL: Make your business content smarter by extracting insight, putting it into action and empowering your employees and customers.
Replay
With skillful content management, you can complete the journey to become a more customer-centric, productive and secure organization.
START THE JOURNEY: Click “Play Now!” and learn your fate: Have you made smart content choices?
Uh-oh: there’s a data breach, and you don’t know what information the hackers got their hands on. Pay fines, assess reputation damage.
Capture                 Protect                Activate                Analyze                Engage
You’re in a sales meeting and have the documents you need to answer the prospect’s question…but they're back at the office, and not on your tablet.
Move back 1 space.
Miss a sale and move back 2 spaces.
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Congratulations!
That’s content management from IBM, and this is where you can find out more: ibm.co/contentmgmt
You just automated the capture of application documents for your account opening process.