See how TDA and VMware created an effective C-level content stream [VIDEO]
If your most important audiences are hard to reach, watch this video about best practices for effective content streams. You’ll discover how TDA and VMware created a platform for compelling and award-winning content that reaches elusive CIOs.
Taken from a recent talk at the Silicon Valley American Marketing Association, you’ll hear experts Marjorie Young-Krauss, vice president of global integrated marketing at VMware, and TDA President Paul Gustafson. This video captures the vital ingredients for content stream success:
- Zeroing in on target audiences
- Choosing the right vehicle to communicate
- Making it personal
- Building a robust content strategy
- Keeping your efforts consistent