If your most important audiences are hard to reach, watch this video about best practices for effective content streams. You’ll discover how TDA and VMware created a platform for compelling and award-winning content that reaches elusive CIOs.

Taken from a recent talk at the Silicon Valley American Marketing Association, you’ll hear experts Marjorie Young-Krauss, vice president of global integrated marketing at VMware, and TDA President Paul Gustafson. This video captures the vital ingredients for content stream success:

  • Zeroing in on target audiences
  • Choosing the right vehicle to communicate
  • Making it personal
  • Building a robust content strategy
  • Keeping your efforts consistent

For the essentials, try this short version of the video. For a deeper dive with more best practices from Young-Krauss and Gustafson, check out the longer, in-depth video.