Your partners play a vital role in your business. But their success depends on accessible resources, strong leadership and communities, and clear messaging and direction. Do your communications engage and motivate business partners to work toward your shared goals?
TDA Group understands the intricacies of partner marketing. We’re savvy about business partner relationships and personalities, and we’re familiar with the tricky landscape of joint selling. We put all of this experience into creating services that help you attract new partners and maintain existing relationships.
For example, TDA can produce and manage partner community sites that host blog posts for—and from—your business partners. We can also provide sales training resources—such as videos, presentations, ebooks, white papers, and sales guides—to support your partner enablement efforts.
Tell us about your partner marketing goals and we’ll help you meet them. Need better returns from co-marketing projects? TDA can review your messaging to construct a clear point of view that presents partner value propositions, proof points, and starter content for sales enablement.
Looking for a new way to promote partner content? We can produce partner-branded and co-branded assets for digital, print, and social platforms.
Plus, the TDA team can orchestrate the entire process, working with your team—and your partner’s team, if you’d like—to streamline development, reviews, and publication.