Strategy and Messaging
Only 30 percent of marketers feel their content marketing is effective.1 What distinguishes this top tier? A documented content strategy and clear messaging.
TDA Group can help you construct a solid, effective strategy for delivering the right content to the right people at the right time. We’ll help you define your business goals, set priorities, identify target audiences, and pinpoint audience content needs. We can audit your existing content to determine which assets continue to provide value and identify any gaps. Plus, we will work with you to develop a customized content strategy, and then recommend tactics, asset types, and topics that produce a cohesive, effective narrative.
Establishing clear messaging before plunging into asset creation is critical—it gives you a foundation to produce consistent content that reinforces your brand. We can produce a messaging document that incorporates core value propositions, positioning statements, and differentiating proof points, including pre-built sample content you can quickly integrate into your campaigns. Then we’ll establish an editorial calendar to help ensure a continuous supply of engaging material that will resonate with your target personas.
1 MarketingProfs, “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America.”