Almost all marketers today use some form of content marketing to achieve their business goals. To engage their target audiences, they produce everything from case studies, white papers, and videos to infographics, blogs, and social media posts.
But despite all of this effort, only 30 percent of marketers feel their content marketing is effective.1 What separates the 30 percent who are succeeding from the 70 percent who aren’t? A documented content strategy.
TDA can help you construct a solid, effective strategy for delivering the right content to the right people at the right time. First, we’ll capture your business goals and help you set priorities. Then we’ll help identify your target audiences and pinpoint their content needs. We’ll conduct a content audit of all the materials you’ve already created and assess their value in realizing your objectives.
Our team will help you develop a content marketing strategy customized for your audience and your goals. We’ll recommend tactics, asset types, and topics that work together to create a cohesive narrative. We’ll help you define key messages, assemble proof points, and highlight competitive differentiators you can easily incorporate into new and refreshed assets. Then we’ll establish an editorial calendar to help ensure a continuous supply of engaging material.
1 MarketingProfs, “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America.”