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5 reasons to choose smart papers over PDF documents

Struggling to deliver content optimized for mobile and social audiences? The recent history of marketing and publishing suggests you could be using the wrong format to attract and retain prospects and clients. If you mostly rely on the venerable Portable Document Format (PDF), you may

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Content Happy Hour: How do you prepare for the holidays when the web doesn’t hibernate?

You’re taking time off soon. The web won’t be. Not to worry: here are some gift-wrapped hints for last-minute campaigns in this week’s news digest—as well as tips and trends that will help you stay current with the latest digital marketing developments. This way you’ll

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Surfacing the right audiences

Are you using the right tactics to see and connect with prospects? In this week’s news digest, learn how Millennial, Gen X, and Baby Boomer B2B buyers engage with vendors in very different ways—and how to effectively appeal to each generation. You’ll also discover the

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Overcome your fear of Friday the 13th

Suffering from an acute case of paraskevidekatriaphobia? Don’t worry—we can help you overcome your fear of Friday the 13th. First, take a deep cleansing breath. Then read this week’s TDA Content Happy Hour, which has a healthy dose of content marketing tips. You’ll learn new

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