How IBM Storage maximizes B2B engagement with interactivity

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products compelling. It’s certainly what the marketers at the IBM Storage group were thinking about as they made plans for an interactive marketing

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Making yourself more visible

Are the audiences you need to influence seeing your content? This week’s illuminating news digest explores ways to extend your reach by attracting more attention. Learn how a Google search change will make apps even more essential to marketing success, and read why curation efforts

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6 ways to make the most out of your career trajectory

It’s tricky to keep your career on track in the world of content marketing—but there’s a lot of opportunity out there. This week’s digest starts with an article exploring 10 new content marketing roles that may help your organization—and you. Plus, get tips for making

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Tasting the appeal of the mobile-LinkedIn combo

Like strawberries and chocolate, some things are just meant to go with each other. Read this week’s content marketing news digest to see why mixing LinkedIn with mobile outreach appeals to the palates of target audiences. You’ll find details about the B2B social platform’s mobile

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