Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

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5 reasons to hand off your executive communications

If you’re like most executives, you have long, hectic days. You might spend more than two hours each day in meetings, and about the same amount of time emailing or texting. You probably have less than half an hour for planning and strategy, and under two hours

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How fresh is your content?

We’ve all been there: You walk into your company’s break room, open the fridge, and—yikes!—your coworker’s carton of takeout from last month has finally turned. Now that sweet and sour chicken is everybody’s problem.

It’s generally easy to figure out when some food has passed its

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Smart paper or ebook? The 5 key benefits for making a ‘smart’ choice

You’ve got a story to tell. Maybe you want to promote a new product, bolster your thought-leadership position, or present a series of success stories. You have more to say than a blog post but a little less than a white paper.

Whatever type of asset

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