Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the
Virtual reality and B2B marketing are colliding, and this explosion is set to speed up sales cycles through new, immersive experiences. The tools and platforms have been around for a while, but virtual reality is moving beyond gaming and entertainment and being applied to 3-D
Need to add a little extra “oomph” to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go
“Writer roulette” is never fun. If you play, you’ll lose.
If you’re reading this post, chances are you’ve played this miserable game. Here’s the typical setup: You’re under pressure to get something produced. It could be a blog post, a white paper, an executive presentation, an