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What’s a word worth?

Those words you’re writing? They’re so money. Or at least they can be if you’re committed to high-quality content creation. Discover why sharp, clear language is vital to search engine optimization success in this week’s edition of our content marketing digest. Plus, learn 10 things

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Being creative and credible

Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the

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Giving irrelevancy the boot

Content marketing shouldn’t be an exercise in futility. This week’s news digest looks at four ways to ensure your work has meaning—and positively affects your organization. You’ll find an explanation of why B2B marketing and B2C marketing are different species, and a guide to creating

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Content Happy Hour: Super Bowl-inspired differentiation

If you believe many sports pundits, a single game plan adjustment could easily decide this Sunday’s Super Bowl contest between the very similar Baltimore Ravens and San Francisco 49ers. Sound familiar? High-tech, B2B marketers often find themselves in situations where the

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